SEAT S.A.'s 15,000 workers stop for one hour to raise awareness against climate change

  • The #Project1Hour initiative takes place as part of Earth Day – a global project of the Volkswagen Group
  • Employees to propose individual and corporate actions for reducing CO2 emissions
  • SEAT S.A. demonstrates its commitment to be a CO2 neutral company by 2050 

Milton Keynes, 22/04/2021: SEAT S.A. today demonstrated its firm committment to the climate targets of the Paris Agreement with an awareness-raising initiative in which its 15,000 employees stopped their activities for one hour to reflect on and help fight climate change. 

Called #Project1Hour, this initiative runs across the globe at all Volkswagen Group brands, will be used to discuss and define specific personal and corporate actions that will contribute to reducing CO2 emissions. 

During the hour, company employees proposed ideas including, driving electrified, sustainable vehicles; going paperless; avoiding single-use plastic bottled water; contracting energy from renewable sources; installing solar panels in their homes; not travelling by plane; and reducing meat consumption. 

SEAT S.A. President, Wayne Griffiths, stated:“As a leading company in the sector, we have a clear responsibility towards the environment. Our goal is firm: we want to meet the targets of the Green Deal and be a CO2 neutral company by 2050. To achieve this, we need to move towards electric vehicles. At SEAT S.A. we’ve already implemented an investment of 5 billion euros and are fully undergoing the transformation of the company and our SEAT and CUPRA brands towards electrification. We aim to lead the industrial, technological and sustainable transformation of Spain and put the country on electric wheels. With #Project1Hour, we want to activate global awareness so that the entire company, with our 15,000 employees, move forward together in the fight against climate change. This is the only way we can protect the planet and achieve a more sustainable future for young people”. 

SEAT S.A. Vice-president for Human Resources, Xavier Ros, added:“[The #Project1Hour initiative is] a magnificent opportunity for every single one of the company’s employees to form a direct part of a shared goal with society, the fight against climate change. With this initiative, SEAT S.A. wants all our employees to become aware of the real responsibility we have as a company and as individuals in protecting the environment. Each one of us must be environmental ambassadors for SEAT S.A.” 

On Earth Day, all SEAT S.A. employees stopped their activity for an hour, either in the office, at home where many work remotely or on the production line, to take part in #Project1Hour and address the importance of environmental protection for society. 

#Project1Hour is a global initiative that forms part of Volkswagen Group’s commitment to caring for the planet and the environment. The more than 15,000 SEAT S.A. employees joined the Group’s 660,000 workers in the fight against climate change in order to achieve real change. 

SEAT S.A. is committed to the climate targets of the Paris Agreement and aims to be a CO2 neutral company by 2050. To achieve this, SEAT S.A. launched its environmental mission Move to ZERØ, which includes an ambitious decarbonisation programme to reduce CO2 emissions from the entire life cycle of products, services and mobility solutions, including design, raw material sourcing and production right through to end-of-life. Initiatives such as #Project1Hour further the company’s commitment to protect the planet from climate change and global warming.


Notes to editor:

About SEAT
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), sells vehicles under the SEAT and CUPRA brands, while SEAT MÓ covers urban mobility products and solutions. SEAT exports more than 80% of its vehicles, and is present in 75 countries. 

SEAT employs over 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the SEAT Ibiza, the SEAT Arona, the CUPRA Formentor and the Leon family. Additionally, the company produces the Ateca in the Czech Republic, the SEAT Tarraco in Germany, the SEAT Alhambra in Portugal and the Mii electric, SEAT’s first 100% electric car, in Slovakia. These plants are joined by SEAT:CODE, the software development centre located in Barcelona. 

SEAT will invest 5 billion euros through to 2025 in R&D projects for vehicle development, specifically to electrify the range, and in equipment and facilities. The company aims to make Martorell a zero-carbon footprint plant by 2050. 

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations
07795 166422;

Sam Mercer, Product Affairs Manager
07557 597181;

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