SEAT Ibiza and SEAT Arona models evolve to continue success story

  • The iconic Ibiza has significantly contributed to SEAT’s success with almost six million vehicles sold since its introduction
  • Since its launch in 2017, Arona has become a key driver for success, second best-selling model globally in 2020
  • Both models benefit from a refreshed design and new advanced technology
  • New models launch at 09:00 GMT Thursday 15 April 2021

Milton Keynes (06/04/2021) – SEAT is adding more character to its urban vehicles, the SEAT Ibiza and Arona, with a design and technological update for both models to make them an even more compelling offering in their segments.

The SEAT Ibiza is an icon of the brand’s success. Since its introduction in 1984, the small hatchback has established itself as the most successful vehicle to ever roll off SEAT’s production line. The latest model, with an evolved design and significant technological upgrade, aims to continue this award-winning recipe.

It is joined by the enhanced SEAT Arona urban SUV which delivers a more robust exterior aesthetic with greater off-road character, alongside new safety technology.

The upgrades to both models increase the functionality of the digital eco-system as well as an uplift in the perceived quality in the cabin.

“The SEAT Ibiza has been a cornerstone of the brand’s success, with close to six million vehicles sold over its five generations, while the SEAT Arona is a clear pillar in the range, being the second most sold SEAT model last year,” said Wayne Griffiths, President of SEAT and CUPRA. “The updated models add to the vehicles’ incredible attributes to deliver an even more complete offering whilst refreshing the cars’ design.”

The digital world premiere of the new SEAT Ibiza and SEAT Arona will take place at 09:00 GMT, Thursday 15th April.

ENDS

Notes to editor:

About SEAT
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), sells vehicles under the SEAT and CUPRA brands, while SEAT MÓ covers urban mobility products and solutions. SEAT exports more than 80% of its vehicles, and is present in 75 countries.

SEAT employs over 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the SEAT Ibiza, the SEAT Arona, the CUPRA Formentor and the Leon family. Additionally, the company produces the Ateca in the Czech Republic, the SEAT Tarraco in Germany, the SEAT Alhambra in Portugal and the Mii electric, SEAT’s first 100% electric car, in Slovakia. These plants are joined by SEAT:CODE, the software development centre located in Barcelona.

SEAT will invest 5 billion euros through to 2025 in R&D projects for vehicle development, specifically to electrify the range, and in equipment and facilities. The company aims to make Martorell a zero-carbon footprint plant by 2050.

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations
07795 166422; juliet.carrington@seatcars.co.uk

Sam Mercer, Product Affairs Manager
07557 597181; sam.mercer@seatcars.co.uk

www.seatmedia.co.uk

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