SEAT adopts eye tracking glasses to make driving more intuitive

  • The SEAT Smart Quality team uses eye-tracking glasses to track the driver’s gaze
  • Technology uses infrared sensors, cameras and algorithms
  • Knowing precisely where drivers look allows SEAT to create more intuitive and safer interactions with in-car technology

Milton Keynes, 18 February 2021: SEAT is using the latest in eye-tracking technology to enable its engineers to make driving more intuitive and safer in the future.

The Barcelona-based manufacturer can track a driver’s gaze using eye-tracking glasses which use infrared light sensors, high resolution images and a sophisticated algorithm to pinpoint exactly where the driver is looking when behind the wheel.  

With the road ahead being the primary focus for drivers, the technology helps engineers design cabins which allow drivers to safely locate and operate technology on the centre console – including the infotainment system – and steering wheel at a glance.

The SEAT Smart Quality team is piloting the technology with the aim of improving the safety and the driver experience of future models by obtaining precise information about human interactions with its vehicles.

Rubén Martínez, head of SEAT’s Smart Quality department, said: “We must guarantee the minimum interaction time with the screen, and to do this, anything the drivers needs must be where users intuitively and naturally expect it to be.

“Now we can reliably know where users expect to find certain information, such as battery level or fuel level, or to adjust other in-car devices.”

The Smart Quality department selects users with different profiles who then get behind the wheel of the SEAT Leon. “We’ll ask them, for example, to turn up the temperature or change the radio station, and we’ll analyse which part of the screen they’ve directed their gaze at first, and how long it takes them.”

Previously, these tests were performed by asking people questions, but “the brain often misleads and where you think you’re looking is not always the reality,” adds Martínez.

In the Smart Quality department facilities, using a complex algorithm, the pilot enables SEAT to study the behavioural patterns of each driver’s gaze. This can help designers to ensure that drivers spend even more time looking at the road ahead, instead of trying to operate controls.

This technology will be key in developing the cabins of tomorrow’s vehicles, determining the location, size, and distribution of information and various controls in the most intuitive and safe way possible.

For more information on the New Leon and the rest of SEAT’s model range, visit: https://www.seat.co.uk/

ENDS

Notes to editor:

About SEAT

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), sells vehicles under the SEAT and CUPRA brands, while SEAT MÓ covers urban mobility products and solutions. SEAT exports more than 80% of its vehicles, and is present in 75 countries.

SEAT employs over 15,000 professionals and has three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the SEAT Ibiza, the SEAT Arona, the CUPRA Formentor and the Leon family. Additionally, the company produces the Ateca in the Czech Republic, the SEAT Tarraco in Germany, the SEAT Alhambra in Portugal and the Mii electric, SEAT’s first 100% electric car, in Slovakia. These plants are joined by SEAT:CODE, the software development centre located in Barcelona.

SEAT will invest 5 billion euros through to 2025 in R&D projects for vehicle development, specifically to electrify the range, and in equipment and facilities. The company aims to make Martorell a zero-carbon footprint plant by 2050.

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations
07795 166422; juliet.carrington@seatcars.co.uk

Sam Mercer, Product Affairs Manager
07557 597181; sam.mercer@seatcars.co.uk

www.seatpress.co.uk

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