New vehicle to protect cyclists from 'car dooring' incidents

  • CUPRA Formentor offers ‘Exit Warning’ technology to protect other road users
  • In 2019, 100 cyclists were killed on Britain’s roads
  • Dangerous ‘car dooring’ incidents could be prevented with new feature
  • Formentor to hit UK roads this month

Milton Keynes, 26 January 2021 – The latest car from CUPRA, the Formentor SUV, could help prevent dangerous ‘car dooring’ incidents with its Exit Warning technology.

The feature provides additional assistance when exiting a stationary vehicle to protect other road users by reducing the chances of the driver or passengers opening a door in front of passing traffic.  

Delivering an audible warning if a cyclist, pedestrian or vehicle is coming, the technology is a first on a CUPRA model.

With over 17,550 cyclists injured on the roads in 2018, many of which are ‘car dooring’ incidents, the technology could help reduce the injuries and deaths on Britain’s roads.  

As the first model developed exclusively by the brand, the CUPRA Formentor SUV is set to arrive on UK roads in January 2021.

Police statistics compiled and published by the Department for Transport (DfT) show that 99 cyclists died on Britain’s roads in 2018; 3,707 were seriously and 13,744 slightly injured. In 2019, the number of cyclists killed rose to 100.

A rear-facing camera to detect passing traffic gives off an audible warning so the driver and passengers do not open the door. Alongside the ‘Dutch Reach’, a technique which requires occupants to reach across with the hand furthest from the door, technology can combine with new behaviours to reduce accidents.

CUPRA has taken a significant step forward with the launch of the CUPRA Formentor, the first model developed from the ground up by the brand.

The high-performance coupé crossover is the embodiment of CUPRA’s DNA: sophistication, innovation, and a dynamic driving experience. At a time when the coupé crossover segment is forecast to grow exponentially, the CUPRA Formentor coupé SUV combines the benefits of a performance car with the qualities of an SUV.

To find out more about the CUPRA Formentor, please visit:  https://www.cupraofficial.co.uk/cars/cupra-range/formentor.html

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Notes to editor:

*https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/922717/reported-road-casualties-annual-report-2019.pdf  

CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialized points of sale around the world.

In 2020, the brand maintained its upward trend with an 11% growth and 27,400 vehicles sold, thanks to the strong performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor, the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of the plug-in hybrid versions of the CUPRA Formentor and its first 100% electric model, the CUPRA el-Born.

CUPRA will participate this year in the off-road electric SUV's competition Extreme E. Additionally, it is also FC Barcelona’s official automotive and mobility partner and World Padel Tour’s premium sponsor. The CUPRA Tribe is made up of a team of ambassadors who share the brand values, such as the German goalkeeper Marc ter Stegen, the Swedish driver Mattias Ekström and five of the best padel players in the world, among others.

For more information, please contact:

Juliet Carrington, Head of Press and Public Relations
07795 166422; juliet.carrington@seatcars.co.uk

Sam Mercer, Product Affairs Manager
07557 597181; sam.mercer@seatcars.co.uk  

Laura Margott, Media Relations Manager
07881 227 608; laura.margott@seatcars.co.uk

www.seatpress.co.uk

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